An amazing service, developed by uber-PR-guy, author, entrepreneur, skydiver, runner and George Michael-fan Peter Shankman, HARO (Help-A-Reporter-Out) has recently achieved more than 15,000 users (fans) this past month. For a combination PR professional/journalist, which I am, this service couldn't be more beneficial. It helps journalists locate sources (even when on deadline) and PR folk (professionals or just small business owners) can leverage HARO to gain buzz-building power for themselves or their clients. The catch? There isn't one! The service is free and somehow, amid a flurry of grueling marathons, skydives, interviews, cat-parenting and of course, work, Shankman is able to email queries three times a day. Check it out--or better yet--'Help A Reporter Out!' http://www.helpareporter.com/
Wednesday, July 23, 2008
HARO Power....
An amazing service, developed by uber-PR-guy, author, entrepreneur, skydiver, runner and George Michael-fan Peter Shankman, HARO (Help-A-Reporter-Out) has recently achieved more than 15,000 users (fans) this past month. For a combination PR professional/journalist, which I am, this service couldn't be more beneficial. It helps journalists locate sources (even when on deadline) and PR folk (professionals or just small business owners) can leverage HARO to gain buzz-building power for themselves or their clients. The catch? There isn't one! The service is free and somehow, amid a flurry of grueling marathons, skydives, interviews, cat-parenting and of course, work, Shankman is able to email queries three times a day. Check it out--or better yet--'Help A Reporter Out!' http://www.helpareporter.com/
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